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Sustainability Push from L’Oréal at CES

Water-saving technology in the salon and on-demand YSL lip color.

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By: Christine Esposito

Editor-in-Chief

At CES, L’Oréal has announced its new sustainable hair care system for salon use. Through a partnership with L’Oreal’s Technology Incubator and Swiss environmental innovation company Gjosa, the L’Oréal Water Saver looks to reduce water usage by up to 80% by combining high-powered water-optimizing technology with specially designed hair care products that flow directly into the water stream. The technology ensures every drop of water is used while making shampoos, conditioners and other treatm...

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